MindTree Trade Promotion Management Framework

Today manufacturing companies are faced with various trade promotion challenges like eroding profit margins especially due to increase in Trade spending, lack of collaboration across supply chain and changing accounting policies. With increasing competition for shelve space and pressure from modern trade companies are beginning to focus on trade promotion management.

MindTree's Trade Promotion Management solution has been designed to help manufacturers increase promotion effectiveness, hit the new market opportunity and to comply with accounting standards. MindTree's TPM product gives TPM a new perspective by integrating it with ERP, Demand Planning and other applications. This drives a better return on trade investment by addressing the processes, controls, and measures for trade funds investment.

Solution Description

MindTree's Trade Promotion Management Solution is an integrated, analytical tool capable of handling trade promotions being executed in different geographies running on a single instance. This enables stakeholders to participate in a cohesive effort to plan, execute, monitor, analyze, and manage trade promotions.

The solution running on Microsoft platform gives a holistic view of key performance indicators that measures trade promotions effectiveness. The TPM solution provides access to information by brand, product, channel, organization, customer, geography and more. This enables informed decision making to increase the promotion return on investment and pin-point ineffective promotions. Our ERP & supply chain expertise help in tighter integration of TPM solution with other applications such as ERP, Demand Planning etc. ensuring end-to-end solution delivery.

Why MindTree's Trade Promotion Solution

• Increased sales: Fewer out-of-stock items, plus increased analysis and focus on successful programs, can drive top-line revenue
• Increased profitability: Optimizing the product mix and driving sales to the best customers can improve margins
• Reduced sales force burden: TPM applications can free up time for sales people, letting them spend more time selling, by reducing the amount of administrative overhead
• Improved sales forecasting: TPM enables fact-based forecasting by channel, target customer, market, and more. TPM makes it easy to correlate promotional spending to sales revenues
• Regulatory Compliances: It can help you meet SOX & FASB guidelines, audit and revenue recognition processes

Success Story Snapshot

Customer
A global player in the FMCG sector, with a strong presence in categories like soaps, detergents, skin care, foods and beverages etc.

Challenges

• Lack of tracking and monitoring ability trade promotion spends
• Unreliable tool to measure promotion performance
• No mechanism to avoid conflicting promotions
• Disparate systems and operating procedures across countries

Solution
MindTree worked with the client to implement a TPM solution to execute, monitor and analyze their trade promotions.

The highlights of the product are -

• Promotion calendar to enable a single view of all promotions at different stages of execution
• User friendly UI to plan, monitor and analyze promotion
• Seamless integration with the promotion execution system
• Pre and post analysis of promotion

Tools
Microsoft .Net; SQL Server 2005; Infragistics; SQL Reporting Services

Benefits

• The product is being progressively rolled out at 15 different countries
• Productivity gains and improved returns on trade promotions spend
• Reduction in launch of conflicting promotions
• Better reporting and accounting by automatic adoption of standard procedures